Coca-Cola - PREMIER LEAGUE
My house is a ‘United house.’ Yours might be a Spurs house.
The truth is on a match day, our homes become an extension of the home end.
It’s home team rules, no opposition chanting. You know the drill.
During Covid when the stadiums were empty, this became the main way we could express ourselves as fans.
So to promote Coke’s on pack kit giveaway, we wanted to to help fans, ‘make your house a home end.’
Agency | M&C Saatchi
My Role | Strategy director