Coca-Cola - Premier League

When Coca-Cola returned as a sponsor of the Premier League we needed to bring the fans onside.
The league is the maddest, most brilliant melting pot of fans.
And it’s the variety and difference of those fans (and teams) that makes the league the best in the world.
The truth is, in the Premier League, it’s difference that makes magic.
So we made an ode to that difference.

Agency | M&C Saatchi London
My Role | Strategy Director