Hublot - own it
Hublot has become a brand defined by its haters, ridiculed for what it lacks.
But the truth is the very thing Hublot lacks most - restraint - is the thing that makes this brand one of the most iconic in its category.
At its core Hublot, and those who love to wear Hublot, are Famously Unrestrained.
The brand platform ‘Own It’ was built to embrace the famously unrestrained nature of Hublot & its wearers.
Agency | Wieden+Kennedy Amsterdam
My Role | Group Strategy Director