Nike - Bebe Vio
Bebe Vio is an incredible heartwarming story…but she’s also one of the greatest daredevils on earth.
Because in Paralympic fencing there is literally no retreat.
In her own words “you have to stay anchored to the wheelchair, you can’t move... you need to attack, and I love it”
We wanted to show the world the maniacal side of the most heartwarming athlete.
Agency | Wieden+Kennedy Amsterdam
My Role | Group Strategy Director