Public Health England - Antibiotics

Antibiotics are a genuine miracle drug.
The problem is we’re all taking them too often (and when we don’t really need to) and this is making them less effective.
We need everyone from doctors to patients to play a role in reducing their usage.
But instead of telling people off, or shouting about about impending doom.
We tried to enlist everyones help in keeping the miracle of antibiotics going.

keep-antibiotics-working.jpeg
kaw_gif_twitter.gif

Agency | M&C Saatchi London
My Role | Strategy Director